Before he was known as ‘the website guy’, Matt spent many years in the UK in direct customer sales and marketing roles.

A turning point in Matt’s life saw him immigrate to New Zealand in 2005. In a complete change of pace, he took on a warehouse role at Hobeca Trading, a hand tool import and distribution company. He soon began developing systems for picking and packing to streamline processes and increase efficiency.

A few years later, Matt attended an internet marketing seminar which completely changed his perception of the online world and catapulted his career in a new direction. He recognised the enormous potential for Hobeca to trade online and he shifted into a website administration and customer services role.

Within several years Matt had watched Hobeca’s systems become fully integrated and built a strong eCommerce presence online. He went on to hold numerous roles with the company – all focused on generating revenue and strengthening customer relationships.

Realising many businesses were similarly desperate to compete in the online space, Matt began consulting. Highly sought-after, he was called upon for his expertise in helping businesses succeed online. From streamlining inventory control and management, establishing accurate product information systems to ensuring ERP systems reflected the product effectively online, he helped clients get their websites working harder and smarter and producing results.

Matt’s passion for helping businesses streamline their processes and integrate their systems saw him take the plunge and launch Think New in 2019.